And the subtitle: The King's Eyes? Well, Just like any good mystery, it's revealed in the story.

Observations reflects the author's experience in the Italian motor industry, with its special focus on high performance engines, manufacturing throughput and finance.

To read a full chapter excerpt from Observations click here.

For insight into the depth of research behind Observations here is a link to the Observer's Guide research document I composed at the onset of the project. It details every Ferrari made during the 1946 to 1966 period, as they evolved to face the challenge of each season's competition in Formula 1 and the World Sportscar Championship and the new generations of road cars the were developed directly from their engineering.

416 pages. Color throughout. Individually printed on art archival papers and hand bound in fine leather. Your name on the title page, with date and edition number. Signed by the author.
Photography and illustrations by S. Scott Callan
Period photography by Bernard Cahier
And archive material from…well you'll just have to read through to the bibliography...
For more information on how Velocity limited edition art books are produced link here...

The Cavallino review
"Total mastery over complex technical and social material.

  I've really never read anything like it in the automotive genre. In fact I doubt if there is anything like it in any genre. The author goes from CLEARLY describing the multiple valve spring arrangement of Lampredi's Ferrari four to a discussion of GM's role in the sports car movement. This combination of expertly commenting on both the technical and the social is unusual and used here to great effect. The width and depth of knowledge is amazing.

  Reads like David Halberstam.

   A landmark automotive book."

Pete Vack
Veloce Today
Observations on Ferrari takes the now established editorial route of S. Scott Callan's Publications by placing the characters and the company in the landscape of the time. Here the reader stands amidst the rubble of the immediate post World War II period and travels on to the height of the Mid-Century Modern era.
   He tells the story of how Ferrari sought to resurrect its pre-War Scuderia based on a unique interpretation of the F1 rules. Becoming in the process an advanced automotive engineering firm and significant race car manufacturer. And doing so in an industrially devastated Italy.
   The Prologue brings into clear focus the social, economic and cultural destruction following the political turmoil of 1943 that set the stage for the surreal challenges faced.
   The story then takes the reader through the geopolitical and socio economic events that rebuilt and unified Europe. Events of such epic proportion that it transformed Maranello's operation from race car builder to surprisingly influential player in the international automotive community. In observing this transformation the reader attends the great F1 and endurance races as they evolve from competition of surviving pre-War hardware to engineering of a modern era once only imagined.
   We will also walk the factory floors, as we examine the unique Italian relationship between automobile manufacturer, with their focus of capital on innovative engineering, and the Carrozzeria, whose industrial design concentration was on defining style for the modern driving experience.
   At its base, this is the story of people, a select group of whom have the responsibility of foresight, to see the future of the automobile.
In this case, the high performance automobile..in its ultimate state.
Introduction
The great Massimino examines the new 1964 1.5 liter F1 V8
Lorenzo Bandini at the Targa in his P3
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