In 1992 a media relationship was established with Pininfarina. It evolved from television to digital. During this time Lorenza and her team sent boxes of different material; from special in-house promotional publications to film.
Here we have a photo and illustration essay based on some film positives and a little publication of illustrations.
The film was a result of an inquiry as to what cars were then held by the museum. The film positives scanned here were part of on-going location and studio photo shoots by Giorgio Bellia.
