Here we take you to the vineyards. For most publications and promotional material, in print or online, a photographic team shows up and captures a single day's activities. For Amphorae we spent 18 months in numerous vineyards in Northern California to capture every aspect of viniculture. Which is the very elegant term for the agricultural aspect of wine production. We follow this, over the next few pages, all the way through the crush and the barreling.
The Amphorae Project was created as an educational tool to assist the wine buyer in understanding the character and composition of the wines they were looking at. Allowing them to go beyond sentiment and pricing to select wines.
The project was developed before the iPhone and Android, so the only way the information could then be accessed was if the store or wine distributor wanted to put in a touch screen monitor kiosk. While the Napa and Sonoma wine growers associations were fully behind the project, in the late 1990s and early 2000s it was too ahead of its time for the retailers and distributors wallets. When Steve Jobs introduced the iPhone in January of 2007 I said, "There are my wine kiosks!" The Amphorae Data Stream behind all of this was developed with those same wine growers and associations; have a look for further insight.
Our research had shown that the individual wine buyer had a sentimental feeling for the wine of the vineyards they have visited when browsing their favorite wine store. Here we visually create those moments in the vineyard to bring alive what is in that bottle.
The Amphorae Project was created as an educational tool to assist the wine buyer in understanding the character and composition of the wines they were looking at. Allowing them to go beyond sentiment and pricing to select wines.
The project was developed before the iPhone and Android, so the only way the information could then be accessed was if the store or wine distributor wanted to put in a touch screen monitor kiosk. While the Napa and Sonoma wine growers associations were fully behind the project, in the late 1990s and early 2000s it was too ahead of its time for the retailers and distributors wallets. When Steve Jobs introduced the iPhone in January of 2007 I said, "There are my wine kiosks!" The Amphorae Data Stream behind all of this was developed with those same wine growers and associations; have a look for further insight.
Our research had shown that the individual wine buyer had a sentimental feeling for the wine of the vineyards they have visited when browsing their favorite wine store. Here we visually create those moments in the vineyard to bring alive what is in that bottle.
