Altos was the first Oncology clinic specific software company. This was a soup to nuts operation where we were defining the ingredients of each course in a rapidly changing media landscape. When they were bought a while back they were the largest medical industry purchase made by Google.Read more…
VELOCITY GROUP DESIGN
CORPORATE ID PROJECTS:
THE ALTOS SOLUTION
2007 - 2011
THE ALTOS SOLUTION
2007 - 2011
Videos online or in the digital realm, for the most part, are formatted for the youtube style frame with controls. Our digital videos are of a completely different character and format. As they appear on the site they are promotional story telling devices produced to blend seamlessly into the fabric of the digital pages. We use the color palette of the page to bring forward these images. Choosing to create frameless multi-dimensional story telling imagery. Read More…
DIGITAL VIDEO;
INTO THE GRAPHIC FABRIC
INTO THE GRAPHIC FABRIC
REFLECTIONS:
ADVERTISING GOES DIGITAL
ADVERTISING GOES DIGITAL
In concert with our design services was our focus on corporate strategy. This was the result of broad based experience that to have truly effective ad and marketing programs often required solving problems further up-stream. So we would perform a complete operational analysis. We were asked into this project to do a full analysis of traditional advertising production versus the then new digital service bureaus. It was 1990, before boutique design firms and ad agencies had gone fully digital in-house. The graphic is an AT&T acccounting department punch card. Read More…
REFLECTIONS:
The logo that became
the product design
1991
The logo that became
the product design
1991
VELOCITY GROUP EST. 1992
ONLINE SINCE 1996
ONLINE SINCE 1996
THE PUZZLE WORKS
EST. 1986
CORPORATE IMAGE
EST. 1980
S. SCOTT CALLAN DESIGN
EST.1974
EST. 1986
CORPORATE IMAGE
EST. 1980
S. SCOTT CALLAN DESIGN
EST.1974
Here we step back in time to a lost art: the rapidograph and design marker comprehensive. This was the foundation of advertising communication between the art department, the client, the photographer, the type setter, the production artists and the printer. Read More…
REFLECTIONS;
THE LOST ART OF THE COMP
THE LOST ART OF THE COMP
In the spirit of corporate comedy, I hereby present the origins of every home food delivery service now clipping customers. 1984 - 1986
.Read More…
.Read More…
THE SETTON COLLECTION:
A PRINT PROJECT
1999 - 2002
A PRINT PROJECT
1999 - 2002
For the most part, classic car broker ads are, yawn, pretty staid. Here we progressively evolved a story telling method for the exceptional cars on offer. The ads were designed to graphically address the provenance of these cars to a very specific group of private buyers. They were produced to visually compete in the graphically rich environment of the prominent automobile magazines, Cavallino, Motorsport and F1. Read more…
REFLECTIONS:
REGIONAL AS NATIONAL
REGIONAL AS NATIONAL
This is the visual story of how a favor for a friend while on vacation in 1985 transformed his Southern Californian dealership into a national brand
and evolved into an M&A project in Italy. Read More...
and evolved into an M&A project in Italy. Read More...
REFLECTIONS:
VIDEO GAMES EMERGE
VIDEO GAMES EMERGE
Anyone who drank a beer to the sound of those screen graphics can date this project.
1981 Read More...
1981 Read More...
Designing through the transition
adventures in media s. scott callan
After producing a number of automotive TV shows in Europe (1991), and the first personality driven car show with Tim Allen (1992) A development agreement was entered into with Time Warner (1992). TV series development being the media equivalent of herding cats, one afternoon in 1993, while looking at my 4 year old son I thought, "He is going to get all of his information from digital media." .
I recently found the paper upon which I had written, "Combine the film, animation and audio of broadcast with the depth of a print book."
To achieve this a partnership was formed with an old mainframe programmer, who in spite of his best instincts taught a TV producer how to program. Much had to be innovated. The result was the first automotive digital publication released in 1996. It was the second digital publication, Microsoft had beat us to market by a month with a digi-book on architecture. It was the second 800 x 600 CD ROM, Disney beat us by two weeks with their Lion King CD…their promotional budget was a bit larger than ours. Read More…
I recently found the paper upon which I had written, "Combine the film, animation and audio of broadcast with the depth of a print book."
To achieve this a partnership was formed with an old mainframe programmer, who in spite of his best instincts taught a TV producer how to program. Much had to be innovated. The result was the first automotive digital publication released in 1996. It was the second digital publication, Microsoft had beat us to market by a month with a digi-book on architecture. It was the second 800 x 600 CD ROM, Disney beat us by two weeks with their Lion King CD…their promotional budget was a bit larger than ours. Read More…
A couple of our innovations were this earliest of e-book contained digital engineering animation to visually explain these pre-1940 engines. We also innovated taking 24 frames a second film of 1920 and 1930s Grand Prix races direct to digital. All on Windows 3.1…it was 1993 to 1996 after all.
Explaining wine beyond the label and price, on a touch screen amidst the wine racks. 1998 - 2000 Read More...
from the design marker to the digital
Restating Print
2021 - 2023
2021 - 2023
Continuing on with our establishing strategy of digital data base driven multi-media art production we turned our attention back to print in the late 1990s. Producing an acclaimed series of custom limited editions.
Most recently, coming out of Covid we, my master printer at KK Graphics in San Francisco and myself, decided to undertake to innovate an entirely new pre-press and on-press method of production. 2 years in and we achieved what we had foreseen as possible: producing printed pages that have the look and feel of gallery quality photographic enlargements. We're talking traditional just out-of-developer Ilford color enlargements.
Read More…
Most recently, coming out of Covid we, my master printer at KK Graphics in San Francisco and myself, decided to undertake to innovate an entirely new pre-press and on-press method of production. 2 years in and we achieved what we had foreseen as possible: producing printed pages that have the look and feel of gallery quality photographic enlargements. We're talking traditional just out-of-developer Ilford color enlargements.
Read More…
Pioneering digital publishing
1993 - 1996
1993 - 1996
Here we revisit and design program a new edition of the original 1996 ARCD and update a number of aspects for a re-release in the next year. An entirely new global distribution program is the backroom, but for format design and program testing we have created this fully animated and interactive 126 page beta.
Read More
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ARCD2 the beta
2023 -
2023 -