In the spring of '07, Keith Irwin VP of Operations for Altos Solutions came to us for a complete corporate identity makeover. The goal was to prepare the company promotionally for ASCO, the annual Clinical Oncology convention at McCormick Place in Chicago.
The project involved the design of a new logo, design of a booth for the show, production of collateral material and all visual elements necessary to support this most important step in the company's history.
First we set about developing a new corporate ID. We wanted it to reflect the interrelationship between Altos' clinical oncology software, the physicians & medical staff who use it, and the patients being served.
Being a company of software engineers we chose to express this integration of the three elements in an engineering conundrum; the triangle that becomes the Circle.
Here we see the original pencil sketch.
The project involved the design of a new logo, design of a booth for the show, production of collateral material and all visual elements necessary to support this most important step in the company's history.
First we set about developing a new corporate ID. We wanted it to reflect the interrelationship between Altos' clinical oncology software, the physicians & medical staff who use it, and the patients being served.
Being a company of software engineers we chose to express this integration of the three elements in an engineering conundrum; the triangle that becomes the Circle.
Here we see the original pencil sketch.
The Altos Solution