In the spring of '07, Keith Irwin, founding partner of Altos Solutions, came to us for a complete corporate identity makeover.  The goal was to prepare the company promotionally for ASCO, the annual Clinical Oncology convention at McCormick Place in Chicago.
   The project involved the design of a new logo, design of a booth for the show, production of collateral material and all visual elements necessary to support this most important step in the company's history.
   First we set about developing a new corporate ID.  We wanted it to reflect the interrelationship between Altos' clinical oncology software, the physicians & medical staff who use it, and the patients being served.
   Being a company of software engineers we chose to express this integration of the three elements in an engineering conundrum; the triangle that becomes the Circle

The Altos Solution

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