Velocity Group

To address the services of our Corporate strategy group we have selected the project done for Altos Solutions. Altos was the first Oncology clinic specific software company. This was a soup to nuts operations where we were defining the ingredients of each course in a rapidly changing media landscape. When they were bought a while back they were the largest medical industry purchase made by Google. Read more…

VELOCITY GROUP DESIGN

CORPORATE ID PROJECTS:
THE ALTOS SOLUTION

THE SETTON COLLECTION:
A PRINT PROJECT

For the most part, classic car broker ads are, yawn, pretty staid. Here we progressively evolved a story telling method for the exceptional cars on offer. The ads were designed to graphically address the provenance of these cars to a very specific group of private buyers. They were produced to visually compete in the graphically rich environment of the prominent automobile magazines, Cavallino, Motorsport and F1.
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We have approached editorial art direction by completely redesigning the book. In the past, to contain production costs, photographs were grouped together in separate signatures. The photographs covered subjects discussed in previous chapters. Since the early 2000s we have placed the photos were they are most relevant to provide increased depth to the subject.
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EDITORIAL ART DIRECTION: PHOTOGRAPHY

In the early 1990s we were producing automotive broadcast projects. From this we saw the potential of combining the film, animation and sound of broadcast with the depth of a print book for the new medium of digital publications. To achieve this we pioneered what would become the e-book. Here we look at some examples of the process.
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EDITORIAL ART DIRECTION: DIGITAL

Videos online or in the digital realm, for the most part, are formatted for the youtube style frame with controls. Our digital videos are of a completely different character and format. As they appear on the site they are promotional story telling devices produced to blend seamlessly into the fabric of the digital pages. We use the color palette of the page to bring forward these images. Choosing to create frameless multi-dimensional story telling imagery. Read More…

DIGITAL VIDEO;
INTO THE GRAPHIC FABRIC

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EDITORIAL ART DIRECTION: ILLUSTRATION

This is an area we have been focusing on quite a bit over the past few years. Principally concerned with automobile publications our visual strategy has been to fully integrate the often technical engineering text with the illustrations to provide an almost subliminal understanding of the subjects presented. The art direction here has been to create an art print environment for the reader of these very limited editions.
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REFLECTIONS:
ADVERTISING GOES DIGITAL

In concert with our design services was our focus on corporate strategy. This was result of broad based experience that to have a truly effective ad and marketing programs often required solving problems further up-stream. So we would perform a complete operational analysis. We were asked into this project to do a full analysis of traditional advertising production versus the then new digital service bureaus. It was 1991, before boutique design firms and ad agencies had gone fully digital in-house.
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REFLECTIONS:
REGIONAL AS NATIONAL

This was a project of how a personal vacation was utilized to transform a local motorcycle dealership into the national brand.
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REFLECTIONS:
A PRODUCT FROM SCRATCH