McCormick, being the unique setting it is, requires local experience.  A number of prominent Chicago based exhibit groups were interviewed.  The group chosen was Exhibits by Design in Elgin.  The requirements were precise, while meeting all of the traditional requirements of graphically presenting the corporate story and being visually welcoming and of good design & construction, it had to a have at its heart a fully operational data base driven intranet. 
  

The Altos Solution

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   Ergonomics required the booth to be circular in shape, with an interior conference room. 32" flat panels were cantilevered out on specially designed alloy arms.  These four presentation stations on the perimeter were used by the firm's members to take the doctors through the highly complex EMR operating system. We also art directed and programmed a self running digital promotional program to be broadcast between presentations.  
   The booth looked identical to these computer design renderings once built.

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