The Altos Solution

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      The print ad program, in the initial stages, has been targeted strictly as a support presence at Oncology conferences. Once again the prominent graphic elements present the company ID and product branding.

The Altos Solution

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    The anchoring graphic element here is the nav control of the software.  This familiarizes the physicians & nurses with the software's operational method while illustrating the depth and practicality of its features. The background graphic is the portrayal of the software's screen images as physical pages from a patient's chart. The graphic metaphor throughout is to provide a recognizable transition from the paper chart to the digital network.
   The copy lines were composed to separate the firm from the competition who have often adapted existing EMR software to the Oncology field, rather than developing the software specifically for Oncology clinics.

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