From here we had to make it a scalable image.  An image that would print at a quarter of an inch square, and something that could go on the side of a building to be viewed a mile away.  We also had to take into consideration the company's colors: blue & orange.  These are two colors that if done incorrectly look to be nothing more than school colors.  Orange itself is a color that if not handled correctly is mere seventies kitsch.  And if paired with a mismatched tone of blue, visually painful.

To meet these needs two colors were created and the shapes defined.

The Altos Solution

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