The Altos Solution
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The basis of a strong e-mail campaign is relevance and frequency. Here the campaign is used as a newsletter tutorial. The complexity of the software is such that each month a new topic is chosen and fully explored.
The Altos Solution
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At right you see the e-mail newsletter, which is formatted as an interview with a different member of the Altos staff. These are people the clients know and deal with. Once again bringing a personal touch to software operation. Below you see a page from the full interview and the tutorial located on the website, where it remains for constant reference.